Translating and operationalising a major global identity for the UK organisation, inside a regulated environment.
OVERVIEW
One global identity, rolled out across a whole UK ecosystem without pausing day-to-day delivery.
As part of the UK Creative team, I became a go-to expert on applying the new identity in practice.
My work spanned the Medical Cloud website, emails, digital advertising, patient materials, sales assets, presentations and video.
I worked with brand, medical and digital colleagues to decide what moved first, making sure every updated asset still met ABPI requirements and passed MLR review.
CHALLENGE
Johnson & Johnson unveiled its new global visual identity in September 2023.
Ahead of the UK transition in May 2024, a large ecosystem of existing Janssen communications needed to be migrated accurately and consistently across digital, print and motion.
For the Creative team, this meant rapidly building expertise in the new global guidelines while continuing to work within the regulatory requirements of the UK pharmaceutical environment.
All without pausing day-to-day delivery.
MY ROLE
Turning global guidelines into compliant UK-ready work.
As part of the UK Creative team, I became a point of expertise for the practical application of the new identity, helping translate global principles into effective local communications.
My work spanned the Medical Cloud website, email communications, digital advertising, patient materials, sales assets, presentations and existing video content.
I worked alongside brand, medical and digital colleagues to prioritise what moved first, making sure every updated asset still met ABPI requirements and passed MLR review.
WHAT I DID
Learn & translate
Built a detailed understanding of the new identity and helped apply global principles consistently across UK materials.
Systemise
Created structured approaches for managing the transition, including a tracker for the Medical Cloud migration.
Implement
Rebranded materials across web, email, advertising, print, presentations and motion ahead of the May 2024 go-live.
J&J MEDICAL CLOUD
One platform, nine products, one deadline.
J&J Medical Cloud was the largest workstream in the UK rebrand. I built a tracker to manage the migration, so every page moved to the new identity accurately and in the right order ahead of go-live.
88+
pages migrated to the new identity
9
products, plus 3 medical education areas
May 2024
go-live, with the full platform migrated in time